The Business: VALUE OF THE BRAND

SYNOPSIS

El Negocio (The Business) tells the story of Karin, Luna and Magali, three attractive, intelligent women who come together with the aim of revolutionizing their chosen profession. With their careers at a crossroads, they share one vision - why can't the oldest profession in the world benefit from modern marketing and planning methods? Using the same marketing tools as major corporations, the girls try a range of strategies, from selling stag parties in bridal stores, to offering "service vouchers" to stranded airline passengers. With a goal of creating loyalty amongst their high-paying patrons, Karin, Magali and Luna are ready to become true business women and live a life of luxury.