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Going behind the shelves of Sainsbury's, one of the oldest names on the high street, and once Britain's most popular supermarket. Fiona Phillips investigates how the once all-conquering Sainsbury's has fallen behind market leader Tesco, despite 150 years of history. Speaking to former Sainsbury's employees, plus market experts, rivals and customers, Fiona explores the challenges the store is now facing.
- Fiona PhillipsSelf - Presenter
- Jeff BanksSelf - Fashion Designer
- Judi BevanSelf - Author, 'Trolley Wars'
- Mike CoupeSelf - CEO, Sainsbury's
- Carol CrannSelf - Former Sainsbury's Implementation Manager
- Louise EdgeSelf - Greenpeace
- Kate HardcastleSelf - Retail Expert
- John HegartySelf - Advertising Guru