Hipsters

SYNOPSIS

The Future’s Behind Us - Beer labels, café menus, pickle jars… most products targeting hipsters look like they were hand crafted by rural artisans deep in a mountain commune. Keen to understand the reasons behind the prevalence of rustic, oldworld branding in the hipster world, Sam seeks guidance from Roberta Ronsivale of renowned New York branding and design consultancy MUCCA. Observing that a lot of hipsters dress like rural artisans from mountain communes, Sam flies to Melbourne to discover if hipsters genuinely do fear the future or just really love the feel of tweed. Sam then tackles the touchy subject of gentrification in Brooklyn, where Sam meets author and activist Kevin Powell.